AltNyttErFarlig

A visual library of secrets and stuff, a personal resource for refinding and scanning for impulses.

"There are no details, the details are the design" - Charles Eames

"Alt nytt er farlig" (translation: Everything new is dangerous).

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Yves Béhar: Connecting To Consumers Through Ideas @PSFK (via @artofplanning) 

- In the 70’s and 80’s advertising and marketing took over control of the brand. But today the brand experience can’t be just holistic, wool, promises, 40 second iterations. It has to be the whole fabric, running through everything. So the repsonsibility for the brand goes back to design, and it becomes much more thorough. -

Notes

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