“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem to be the new digital brand.
The new generation of middle men →
As soon as the Internet made one generation of middle men redundant, it introduced a completely new one – at a great cost to brands. The first generation of middle men (helping brands and…
What makes a great planner – and what makes a bad... →
What makes a great planner? This is a personal compilation from the last few years of thinking about thinking. 1. We are not explorers, we are inventors Planning is not excavation, its not…