January 2010
The physical augmentation of digital services →
We might be cautious of forcing new behavior on our participants, because of a reasonable fear that it will be difficult for people to adapt. So we try to find and design solutions inside people’s…
The wrong business model? →
Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives.
Advertising is known for getting peoples attention and affecting people’s…
Thinking outside / igniting the real world... →
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event…
Viewers response and takes on planning →
Redscout and PSFK just published a collection of some the of video responses to their Spur series; “designed to provoke and inspire the world of planning”.
Aki Spicer, Director of Digital…
Social media silo →
Social media is not social media. Facebook is an operating system, not a destination. Digital is not a set of silos, its an eco-system of solutions and ideas.
When the term Web 2.0 got replaced…
The future of Planning →
Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process?
By request, and in response to the brilliant…
WatchKevin Slavin - Playing the city (via RSA on Vimeo)
Expanded version of Seven actionable marketing... →
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and…
WatchFord MyFord Touch - the interface for the semi-connected car. (via GarethKay)
WatchShared trivia stats from the Slideshare Community.
